Free tool
AdSense calculator
Estimate what your website could earn from Google AdSense. Enter your daily page views and your page RPM, or your click-through rate and cost per click, to see daily, monthly and yearly earnings.
How AdSense earnings are calculated
- earnings = page views ÷ 1,000 × page RPM
- earnings = page views × CTR × CPC
Since 2024, AdSense pays publishers per impression for display ads instead of per click. That makes page RPM, what you earn per 1,000 page views, the most reliable number to plan with. You'll find it in your AdSense reports. The CTR and CPC method still gives a useful rough estimate, especially for a new site.
What each number means
- Daily page views: how many pages with ads your visitors see each day. More pages with ads means more impressions, which is what display advertising is valued on.
- Page RPM: your estimated earnings per 1,000 page views: earnings divided by page views, times 1,000.
- Click-through rate (CTR): the share of page views that lead to an ad click: clicks divided by page views, times 100.
- Cost per click (CPC): what an ad click earns you. Advertisers bid for their ads, so pages about topics like finance, insurance or software usually earn more than general entertainment.
How to earn more from AdSense
- Grow useful traffic. Original content that answers real questions brings more visitors from search.
- Place ads where people see them, without getting in the way of reading and always within Google's ad placement policies.
- Keep pages fast. Slow pages lose visitors before ads even load.
- Never click your own ads or ask others to. It breaks the AdSense rules and can close your account.
FAQ
AdSense questions
How are AdSense earnings calculated?
Divide your page views by 1,000 and multiply by your page RPM, or multiply your page views by your click-through rate and cost per click. The calculator can do either.
What is page RPM?
Page RPM is your estimated earnings per 1,000 page views. If you earn 50 from 10,000 page views, your page RPM is 5.
How much does AdSense pay per 1,000 views?
There is no single rate. It depends on your niche, where your visitors are, the time of year and how many ads each page shows. Check the page RPM in your own AdSense reports and use it in the calculator.
Does AdSense pay per click or per impression?
For display ads, AdSense now pays publishers per impression rather than per click. Clicks and cost per click still shape what advertisers bid, which is why the CTR and CPC method gives a useful rough estimate.
Which websites can use AdSense?
Sites with original content that follow Google's AdSense program policies. You apply with your site, and Google reviews it before ads start showing.
More free tools
- Conversion rate calculatorWhat share of your visitors become customers, and what one more percent is worth.
- Ads ROI calculatorClicks, leads, revenue and return on ad spend from a monthly budget.
- Mortgage calculatorMonthly payment, total cost and interest, year by year.
- Online text editorWrite and clean up text with a live word and character count.
- Emoji KitchenCombine two emojis into one sticker and download it as a PNG.
Content marketing services
Want this done for you?
MexSEO’s content marketing services plan, write and update the pages your buyers search for before they choose a supplier.
Contact usRelated glossary terms
Get in touch
More traffic, more earnings
We plan, write and update the pages people search for, so more visitors reach your site and see your ads. Tell us what you need and a specialist will reply by email.