The advancement of the internet has made life simpler for many people. You can order anything from any store at the click of a button. But there is still one problem plaguing the E-commerce industry: SEO. It is well-known that SEO increases your visibility and boosts sales while providing a more holistic view of your clients.
Improving your website’s ranking in search engines such as Google is known as SEO (Search Engine Optimisation) for E-Commerce websites. Ecommerce SEO is a strategy for improving your online store’s visibility in search engine results pages (SERPs). When consumers search for your items, your website should rank on the first page to generate more visitors.
Paid search may give you new users, but SEO is also considerably less expensive. Furthermore, ad blockers and ad blindness may diminish the efficiency of sponsored search, so you should definitely optimise your site. You will miss significant exposure to qualified and interested eCommerce shoppers if your website does not rank in the SERPs. Is it easy to find your things, even if they’re advertised online?
In this case, eCommerce SEO comes in handy. It enables you to communicate with your target audience without spending money on adverts. High-quality merchandise, fascinating content, and strong calls to action may lure visitors to your website.
SEO tools, both old and new, make it easier for site owners to determine what actions they need to take to stay on top of the page. If you want to get started with SEO or improve the performance of your E-commerce website, here are the top free SEO tools for E-Commerce Websites you should be using.
Best 10 SEO Tools for E-commerce Websites
Google Analytics
Google Analytics is the most popular tool for tracking your website traffic. It is a service offered by Google that helps online businesses analyse their website performance. With the knowledge it provides, users can conduct a thorough assessment of visitors’ behaviour on their site. Therefore, you can take appropriate actions to improve your site based on visitors’ preferences and the difficulties they encounter while navigating it.
It provides a detailed report on where your visitors come from and which regions they are from. Besides, Google Analytics can also tell you which channel your visitors use to reach your site, what content they read, and what actions they take.
Key Features:
- It helps you track your e-commerce store data, including visitor count, transactions, and average transaction value.
- This feature of Google Analytics helps you in setting up your goals. It’s a statistic that shows which sources drive traffic to your store, which products generate the most traffic, and the overall number of conversions.
- This also lets you connect your AdWords account with Google Analytics. It will help you track the keywords that drive traffic to your store.
- The tool lets you search your site and view the corresponding reports. It is a valuable feature that helps you identify which pages on your website are most popular with your audience.
- It is a Google Analytics feature that lets you generate an SEO report by highlighting which keywords drive more traffic to your online store.
Google Search Console
Google Search Console, also known as “Google Webmaster Tools,” is another handy SEO tool for an E-commerce website that helps you get an overall view of how your site ranks on Google, and it will index your site if you sign up for an account.
A Search Console account allows you to monitor your website’s ranking, traffic, and user engagement and manage your site’s presence in the search engine results. It also provides several reports on which factors influence your ranking and how those factors change over time, which is essential for analysing the effectiveness of the SEO campaign.
Key Features:
- It allows you to identify terms likely to be used as search queries on your website in a particular location.
- You may use Search Console to see how often your visitors click on your site’s pages and what kind of information they’re interested in.
- This is how your website appears in Google search results.
- Under the site coverage section, you can see how your website is ranked on Google.
- Before Google can begin indexing your content, you need to create a sitemap, which lists all the pages on your website and how they’re interlinked.
Ubersuggest
Ubersuggest is a user-friendly keyword research tool that allows you to find long-tail keywords for your niche site. The software will enable you to find related keywords by entering a base or seed keyword.
If you are unsure which keywords are most important for your E-commerce site, Ubersuggest can provide a list of related keywords. In addition, it will show you each keyword’s search volume and provide suggestions for optimising your pages for it.
Key Features:
- Allows you to submit and manage multiple search term lists.
- Helps you measure your website’s performance.
- Option for tracking keywords and ranking data for your website’s pages.
- Compatible with most major search engines, including Yahoo, Bing, Yandex, Google, and Amazon.
- Gives search volume and ranking data
- Supports multiple languages.
- Offers various other tools, including a free keyword suggestion tool.
- Ability to save previous searches and share them with your team.
Also Read: Maximising Ecommerce Success With Shopify Integrations
MozBar
MozBar is a free SEO tool from the SEO company Moz. It offers a highly detailed, professional-level view of your website’s SEO profile and helps you identify opportunities to improve your SEO performance.
The most exciting feature of MozBar is the Page Analysis section, which estimates how well your web pages are optimised for search engines. This information can tell you which parts of your page should be improved or adjusted to enhance its visibility in search engine results.
Key Features:
- The user-friendly interface lets you get a comprehensive overview of your site’s SEO data with a single click.
- Evaluates your site’s overall ranking.
- The MozBar can also tell you how well your pages are optimised for each search engine.
- Provides insight into your site’s performance across the major search engines.
- Provides information on your site’s SEO metrics, including site speed, mobile speed, and security.
- Empowers you with suggestions on how to optimise your site.
- Allows you to add multiple keywords to analyse at once.
- Provides detailed analysis and insights about your website’s SEO performance
SEOWORK
SEOWORK is an SEO tool integrated with Google Spreadsheet. It allows you to quickly analyse the rankings of any keywords or pages in SERP. You can even copy and paste your website’s URL to get it diagnosed instantly.
The tool is ideal for those not technically inclined, as it doesn’t require special computer knowledge to operate. The software will automatically generate a sitemap for your site based on the keywords you choose for analysis.
Besides, it has a rank-checking feature that shows your website’s rank in search engine results.
Key Features:
- Allows you to analyse your site’s rankings and optimise them quickly.
- Automatically creates an SEO report with all the essential SEO data.
- Compatible with Chrome, Firefox, and Internet Explorer browsers.
- Allows you to export SERP analysis data in CSV format.
- Provides a detailed ranking report and detailed performance analysis of your site.
- Provides suggestions to improve your site’s SEO performance.
- It also provides an in-depth website analysis in a single URL.
- Allows you to analyse multiple keywords simultaneously.
WooRank
WooRank is an SEO and digital marketing agency whose SEO tools include Website Reviews, which will help you identify the factors limiting your site’s visibility in search engine results. The review will show you the parameters that affect how Google ranks a web page. You also get detailed, easy-to-understand information about all the issues related to your site’s ranking.
The review includes information on the main factors of website popularity, such as backlinks, social media presence, and the number of indexed pages. You should also see how many times your site is crawled and whether it is mobile-friendly.
Key Features:
- Allows you to analyse your site’s in-depth performance.
- Provides information on the factors affecting your site’s visibility in search engine results.
- Provides a list of suggestions for improving your site’s SEO performance.
- Allows you to track the progress of the entire review process.
- Compatible with Google Chrome, Firefox, Safari, and Internet Explorer browsers.
- Allows you to export SERP analysis data in CSV format.
- Provides a detailed ranking report and detailed performance analysis of your site.
- Helps you discover how your site’s ranking has changed since the last search engine crawl.
Attracta
Attracta is a simple and user-friendly keyword research tool that provides keyword ideas for your niche site. It creates a list of closely related terms based on the keywords you enter. The tool also lets you upload your seed keywords and provides related long-tail keywords, which can be useful if you’re optimising your site for search engines.
The software has a rank checker feature that lets you know whether any of the words in your list are already ranking on the first page.
Key Features:
- The rank checker feature helps you determine whether your niche keywords rank on the first page of Google.
- The keyword suggestion tool gives you a list of closely related terms for your website’s niche.
- Compatible with Windows and Android.
- Allows you to export your keyword list in CSV format.
- Analyses your site’s backlinks and shows you the quality of each link.
- Helps you identify the best-performing keywords for your website.
- Provides continuous monitoring of your backlinks and shows progress as a percentage.
- Helps you find out the most important keywords for your site.
Also Read: Best 12 Ecommerce Marketing Tools To Increase Sales
ClickFlow
ClickFlow is an SEO tool that helps you conduct keyword research for your E-commerce site and makes the process easy to understand. The tool allows you to save the list of seeds and keywords, and you can then use this list to generate more keywords and analyse them whenever you want.
It also supports a keyword-suggestion competition feature that shows the ranking position of a seed keyword in Google search results.
Key Features:
- Generates a keyword suggestion competition feature that will tell you the ranking position of a seed keyword in Google search results.
- Supports bulk uploading of your seed keywords and importing them into the software.
- Provides a list of several seeds and related long-tail keywords.
- Allows you to save your list of seeds and keywords and use them later to generate more keywords.
- Provides a deep research of your site’s backlinks and shows you the quality of each link.
- Provides a detailed analysis report that tells you whether there are any problems with your site’s backlinks.
Keyword.io
Keyword.io is a free SEO tool that shows you the traffic your site receives from search engines. The tool also offers you the keywords driving this traffic and helps you find the backlinks pointing to them.
You can also use the keyword suggestion feature on Keyword.io to find keywords and phrases related to the links in your backlink profile. Also, get suggestions for relevant long-tail keyword phrases based on your seed keywords or lists of related terms and see how well each word ranks in search engine results.
Key Features:
- Windows and Mac OS X systems are also accessible.
- Helps you find large-scale keyword suggestions for long-tail keywords.
- Serves as a backlink auditing tool that shows you the links pointing to each page of your site.
- Allows you to export SERP analysis data in CSV format.
- Allows you to check backlinks and social signals in real time.
- Helps you find which keywords and long-tail keyword phrases have high search volume.
- Provides data on monthly search competition, monthly unique visitors, and Page Authority Scores.
- Allows you to generate keyword suggestions based on keywords you enter or lists of related keywords.
SEMrush
SEMrush provides in-depth insights into your competitors’ PPC, SEO, and social media marketing activities. It shows data on your SEO competitors, including organic keywords, backlinks, traffic stats, and more.
SEMrush’s Keyword Tool allows you to enter seed keywords and their related terms to find long-tail keywords for your site. The Long Tail Pro feature lets you know each keyword’s search volume and bid price.
This will help you understand which terms have the potential to bring more traffic to your site. You can also use it to bid on those terms in AdWords if they are feasible keywords for your business.
Key Features:
- Allows you to enter seed keywords and related keywords.
- Generates a list of related keywords based on the seed keywords entered.
- Allows you to export your list of seeds and related keywords in CSV format for further analysis.
- Helps you to find out the most important keywords for your site.
- Allows you to track the progress of your entire keyword research process.
- Provides data on organic search volume, monthly search competition, and bid prices.
- Helps you find out competitors’ backlink profiles and social media activity.
- Provides comprehensive data tracking and analysis features.
Also Read: Best Online Store Management Tools for Retail Stores
Advantages of Using SEO Tools for an E-commerce Website
It would help if you used SEO content audit tools for many reasons when you own an eCommerce website. Some of the benefits are:
Competitors’ Analysis
Using SEO Tools helps you see your competitors’ actions on the web and how you rank in search results. You can use this data to make changes to your site that improve your ranking.
SEO Audit Simplified
Many SEO tools are easy to use and provide detailed information about your site. This information can help you identify areas that need improvement and see how your site compares to your competitors.
Identify a Relevant Audience
By using SEO tools, you can identify your target audience and learn how people search for what they need. This is crucial in creating a more relevant website for your target market.
Monitor Progress
SEO tools help you create reports about the changes you make to your site. These reports allow you to monitor your progress and identify failures and successes.
Find Keywords
SEO tools help you find relevant keywords and phrases for your site based on the content already present on your website. You can save these keywords in a list to continue using them later.
Conclusion
Ecommerce SEO tools are meant to assist you in analysing the performance of your business and finding out essential possibilities and areas of development that may help you expand your store. Since COVID-19, there has been growing interest in the eCommerce model.
Today, roughly 20-25% of worldwide sales are e-commerce-based. If you want your shop to prosper, you should follow fundamental SEO strategies, including on-page and off-page SEO, keyword research, link building, and more. Sometimes, along with E-Commerce SEO, CMS, and other technologies, the website hosting also matters.
So, always keep auditing your website, and also, Magneto support services are crucial. Thankfully, instead of handling everything on your own, there are a few eCommerce SEO tools and platforms that you can utilise to boost the SEO performance of your website. The following list contains both paid and free choices.
