Content marketing is a key driver of a business’s overall growth. Providing well-optimized content for your audience will improve your sales and increase your revenue. Content marketing is the central focus of a digital marketing strategy. You need to follow a proper content marketing strategy across multiple channels, such as Facebook, Instagram, YouTube, etc. Content marketing impacts your website traffic.
22 Best Content Marketing Tools
This post will talk about 22 content marketing tools that will help you in your digital marketing strategy.
Uniqode
Uniqode helps content marketers expand their campaign reach by turning physical touchpoints – such as posters, a packaging design, and brochures—into interactive digital experiences via QR codes.
It’s a great tool for integrating offline materials into your content strategy, letting you drive traffic to blogs, landing pages, videos, and more. With features like real-time scan analytics, customizable QR codes, and editable links, Uniqode adds a measurable and engaging layer to your multi-channel content marketing efforts.
Key Features:
- Create dynamic and static QR codes.
- Real-time scan tracking and analytics.
- Customize QR codes with logo, color, and frame.
Flipsnack
Flipsnack – Create Interactive Digital Publications. Business owners and marketers can easily create engaging flipbooks and digital catalogs with Flipsnack, a powerful tool that enhances content presentation and boosts user interaction.
With Flipsnack, you can turn PDFs into interactive publications, add multimedia elements, and share them across various channels to drive traffic and increase conversions. The platform lets you effortlessly convert static PDFs into HTML5 flipbooks, ensuring a smooth, responsive reading experience across all devices. You can also use the platform to analyze reader behavior and tailor your content strategy accordingly.
Key Features:
- Create interactive flipbooks from PDFs.
- Add videos, links, and forms for higher engagement.
- Track performance with detailed analytics.
- Customize and brand your digital publications.
BuzzSumo
Buzzsumo is especially beneficial for content marketers looking to expand their social media reach and brand awareness. Best for improving content engagement. The tool provides data from multiple social media platforms, helping content marketers develop more ideas for their social media posts and blog content.
BuzzSumo helps content marketers find and analyze content that has performed well in the past.
Key Features:
- Well-optimized content analysis.
- Research on trendy topics.
- Display the most shared content.
- Research on famous influencers.
Google Trends
eCommerce business owners can easily understand search engine trends with Google Trends, which is also very helpful for generating more traffic to their websites.
You can quickly discover trends in your industry and keywords to develop more SEO-friendly topics for your blog and social media posts. You can also use the tool to find out what people are searching for and generate content based on that.
Key Features:
- Provide a better understanding of trending topics.
- Filter data from multiple Google services.
- Get yearly trendy topics.
- Differentiate country-based trends.
CTX Feed
CTX Feed is a product feed manager plugin that helps to generate product feeds for multiple channels. This WooCommerce product feed plugin works on Instagram Catalog Feed, Facebook Catalog Feed, TikTok Catalog, and hundreds of other channels.
Marketers can quickly generate product feeds and promote them in multiple marketplaces without hassle. It has options to optimize your product information according to a preset time for any particular channel. Store owners can easily customize WooCommerce product feed attributes according to specific situations.
Key Features:
- 100+ pre-designed templates.
- Supports multiple product feed file types.
- Options for category mapping
- Auto-generated feed update system.
- Unlimited feed generation.
Semrush
Semrush allows you to explore multiple marketing aspects. This tool assists users with search engine optimization, content marketing campaigns, and more. This content tool helps marketers quickly acquire valuable keywords for their content.
It also researches trending keywords on the market and their search rankings, which is very helpful for business growth. Semrush offers its users flexible functionality that allows users to use SEO techniques without advanced experience.
Key Features:
- Advanced content marketing strategy.
- Calculate the content’s SEO performance.
- Best competitor research.
- SEO-friendly templates for content.
Ahrefs
Ahrefs is a powerful SEO-friendly research tool for content marketers. This tool enables users to research competitors’ keywords and analyze keyword rankings. As a content marketer, you can do keyword research on multiple search engines such as Google, Bing, Yahoo, etc. It also has options to check the growth of backlinks.
The tool’s content explorer functions allow users to find the appropriate topic for their content based on their niche. Also, the rank tracker options will monitor their users’ websites’ Google ranking in multiple countries.
Key Features:
- Large numbers of keyword suggestions.
- Provide relevant keywords.
- Research on SERP history.
- Multiple search engine support.
Trello
You can organize and plan a to-do list or a workflow using Trello. It’s effortless to use, allowing you to create boards and lists to manage your projects, even if you’re not an admin.
With Trello, you can easily manage projects, meetings, and events without any hassle. This tool lets you optimize the appearance of your Trello boards to meet your specific requirements. It is excellent for brand awareness.
Key Features:
- Optimize project deadlines based on demands.
- Works with Google Drive, Dropbox, Slack, etc.
- Opportunity to generate an advanced Checklist.
Mailchimp
You can efficiently run marketing campaigns and promote them to your customers with Mailchimp. This tool will help you manage your subscriptions, analyze CTR, and find emails. Mailchimp offers its users pre-designed email templates for various situations.
The marketing automation system is the core part of this program. Additionally, Mailchimp analyzed its customers’ data and their needs to create email promotions accordingly.
Key Features:
- Social media campaign management.
- Multiple device accessibility.
- In-depth customer data research.
- Email campaign optimizations.
Google Optimize
You need to customize your website to attract and retain reliable customers. Google Optimize helps analyze various aspects of your website and provides insights to improve it.
This tool also helps you with A/B testing and multivariate tests to determine the most effective improvements for consumers. With the help of Google Optimize, you can reach more customers for the eCommerce store. Google offers visual editors to customize the text and images.
Key Features:
- A/B and Split URL test function.
- Multivariate tests available.
- Flexible editing feature.
- Collaboration with other Google Services.
Also Read: Best 12 eCommerce Marketing Tools to Increase Sales
Google Analytics
Google Analytics is beneficial, especially for content marketers, and it’s free for all. Google Analytics can help you gain a decent understanding of how customers interact with your website. It provides multiple data points, such as page views and bounce rates.
It also helps you gather information, such as the most common website traffic sources and user attempts to add products to their carts. Content marketers can quickly analyze customer interactions and refine their marketing strategies by using Google Analytics.
Key Features:
- Highly optimized data for ROI improvement.
- Collect and organize traffic data automatically.
- Works on other Google services.
- Fully flexible API configuration.
Hotjar
Hotjar provides a heatmap that lets website owners easily see users’ clicks and action ratios on a webpage. This tool helps determine the customer’s demands and customise website options and functions.
The marketing team can gauge customers’ thoughts about products and adjust the necessary aspects. This tool is also helpful for designers to create websites that align with customers’ values. Researchers can get an idea of the consumer’s characteristics from the data provided by Hotjar
Key Features:
- Integrated advanced heatmap functions.
- Optimise users’ scroll results.
- Advanced visitor targeting.
Canva
Content marketers need to be aware of this powerful platform. Canva is very beneficial for designing banners, social media posts, and infographics. Marketers can easily edit, save, and schedule social media posts.
Additionally, store essential assets in a shared folder for the entire marketing team. Canva also provides multiple email templates and helps you to design brand logos. The marketing team can easily communicate, collaborate, and design from anywhere on any device.
Key Features:
- Multiple preset design templates.
- Opportunity for teamwork collaboration.
- Drag & drop options.
- Flexible video resizes the opportunity.
Salesforce
This Customer Relationship Management (CRM) software helps you collect customer information, including names, addresses, and phone numbers. Salesforce helps you understand consumers’ actual demands and build a perfect relationship with them.
Additionally, eCommerce business owners can enhance their marketing and service to provide customers with a more positive shopping experience.
Key Features:
- Better CRM optimization.
- Multiple marketing channels research.
- Email integration opportunity.
- Mobile-friendly features.
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Notion
Notion is famous for its flexible functions in customizing project management. If you are an organization member, you can use Notion to manage your project assignments, tasks, deadlines, and objectives.
The notion that the content marketing team can collaborate remotely to do such work, create plans, share notes, and process project documents is primarily beneficial to them. Multiple famous companies, such as Samsung, The Wall Street Journal, and Tinder, also utilize this concept.
Key Features:
- Remotely work in one workplace.
- Powerful note optimization.
- Drag and drop features for tasks.
Grammarly
If you are a content writer, you have likely heard of Grammarly. This content writing tool will help you correct grammatical, spelling, and punctuation errors in your content. The Premium version of Grammarly offers sentence suggestions, tone detection, and plagiarism testing.
With this free grammar assistance, users can improve their writing style and create more engaging content for their audience. Professional experts and linguists helped develop the Grammarly tool. It is easily usable in Google Chrome, and Firefox is also available for multiple operating systems.
Key Features:
- Grammatical error-free writing.
- Better customization in writing.
- Easy to use.
- Clear and understandable suggestions.
Zoho
Zoho is a cloud-based software platform that helps businesses manage their finances, sales, marketing, etc. The software is affordable and easy to use, enabling small businesses to achieve the same level of functionality as large corporations.
It has an extensive online library of templates, forms, and other tools for creating professional-looking documents and presentations. Zoho’s customer service is excellent, and its products are easy to use. Additionally, it features a robust content marketing platform that enables publishing articles.
Key Features:
- Compatible with multiple business Apps
- Advanced data optimization system.
- Teamwork collaboration opportunity.
Slack
Slack is a communication software that enables organizations to communicate effectively between team members. A large organization typically has a substantial number of employees, with some working in the office and others working remotely.
In this situation, Slack helps them send messages, share essential files, and create polls, all of which are essential for team collaboration. This tool offers options to connect to other essential apps, such as Google Drive and Google Calendar, as well as Jira for work, all at once.
Key Features:
- Multiple channel creation for various sectors.
- Advanced search engine.
- Project management-friendly Interface.
- Connect with multiple tools.
HubSpot
With HubSpot’s help, companies can quickly improve their marketing efforts, such as email marketing, blogging, social media posting, and content creation. This digital marketing tool also helps marketers track web analytics status and generate ad campaigns.
HubSpot helps its users create better content for their audiences and makes it visible on social media platforms and in search results. The significant benefit of this tool is control over all sales and marketing functions, including website traffic, customer satisfaction, and web analytics.
Key Features:
- Advanced marketing analysis.
- Better social media management.
- Well, SEO improvement.
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Yoast SEO
You need this WordPress plugin to improve search engine optimization. This plugin helps you customize your website’s content and keywords to make them SEO-friendly. This plugin will show on every content page and provide suggestions for improvement.
The Yoast auto-generated system will also display the Google search results preview for each piece of content. Yoast is also well-optimized for social media platforms like Facebook, where users can easily set post titles, descriptions, and images directly from the Yoast interface.
Key Features:
- Multiple languages supported.
- Google search results preview.
- Better SEO optimization.
- Improvement in the website speed.
Answer the Public
With Answerthepublic, content marketers can gather consumer opinions and feedback. This tool provides auto-generated data from Google based on user search keywords, allowing users to quickly get a better idea of what people are looking for every day. Answering the public helps users access language- and location-based data.
Key Features:
- Automatically saves reports.
- Opportunity for unlimited search.
- Multiple languages and location-based data.
Optimizely
With Optimizely, content marketers can run A/B and multivariate tests on the web and mobile. This tool helps you increase your conversions and sales through A/B testing. Optimizely also experiments with users’ behavior through its Intelligence Cloud system.
Optimizely provides multiple templates for your email marketing to increase the open rate. It helps users customize the content management system’s flexibility.
Key Features:
- Powerful eCommerce intelligence cloud system
- AI-generated A/B testing opportunity.
- Marketing automation functions.
FAQs:
What are the best Content Marketing tools?
Among the most popular tools are Buzzsumo, Google Trends, SEMrush, and Ahrefs. It helps find content that has been shared on social media and ranks them according to how many times they were shared. This tool can be used to identify popular content within a specific industry or niche, as well as to determine which content resonates with your target audience.
Which Content Marketing tools should I use?
The content marketing tools you choose should depend on the type of content you want to create and the audience you want to reach. Some content marketing tools are better for producing blog posts, videos, and infographics. Others are better for social media posts, email newsletters, and live events.
The content marketing tools you choose should depend on the kind of content you want to create and the audience you want to reach. For example, if your goal is to produce blog posts, then a tool like HubSpot might be the best one for your needs. But if your goal is to produce live events, then a tool like Eventbrite would be better suited.
How much do Content Marketing tools cost?
Content Marketing is a growing field, and many different tools can help you manage your content marketing efforts. The cost of these tools ranges from free to thousands of dollars. It all depends on what features you want and how much time you are willing to put into the research process.
