Running a business is not easy these days. It takes time, involves numerous challenges, and does not yield immediate results. A lot of patience and money are required. Often, businesses cannot afford to hire the services of marketing experts. There is, however, another category of the expert: eCommerce marketing tools.
E-commerce marketing Tools are more efficient. These tools can assist you in setting up payment options, communicating with customers, automating and streamlining various business-related tasks, and supporting all your E-commerce store-related activities, from website design to inventory management and team collaboration. This can enhance your efficiency and help you make more effective use of your time. Not everything works for everyone, so what are the best marketing tools to try?
The 12 Best eCommerce Marketing Tools for Business Success
Are you wondering which tool to use for your e-commerce business? Let’s take a clear look at the best E-Marketing tools that may work for your business.
Visme
Visme is an easy-to-use online tool used by content creators to create graphs, charts, infographics, and much more. Visme is the only tool that allows you to create various forms of content, such as simple graphics, but with a series of interactive features that bring static content to life. These features include the ability to animate any object and assign actions. It also includes a form builder, a whiteboard, a presentation maker, and other tools.
Key Features:
- Visme comes with hundreds of templates with a large variety of design types.
- You don’t need prior design experience.
- Create, store, and collaborate while maintaining brand consistency across your whole team with this store management tool.
- Easily store, organize, and search the assets and designs for your team’s projects.
- It has a collection of native integrations so you can connect Visme to other tools you already use.
Pricing:
- Free basic plan that comes with most templates.
- Visme’s pricing plans start at $12.25 per month.
- Business plan at $24.75 per month.
- Enterprise plan for corporations. You will have to contact the Visme sales team to learn about the pricing for this plan.
Zendesk
The customer service software from Zendesk enables companies to create simple customer experiences. The Agent Workspace in the Zendesk Suite provides agents with all the tools they need to work collaboratively with other teams and offer quick, personalized responses on any channel—all from a single, unified interface. Zendesk’s customer service software is quick to set up, simple to use, and adaptable to the needs of companies of any size.
Small and mighty teams receive the gift of efficiency thanks to Zendesk. It is powerful yet simple to use, designed to enhance teamwork and improve time and energy management for your customer support staff. Additionally, you can expand on what you already have by easily customizing it using the tools you regularly use.
By working within Zendesk’s centralized workspace, you’ll have all the resources you need to track customers’ inquiries and share the information they require, exactly when they need it. Your team can work smarter and faster, reaching more customers by utilizing Zendesk’s AI-powered automation and dynamic workspaces.
Key Features:
- Self-Service Portal
- Ticket Routing
- Agent Collaboration
- Automation
- Tracking and Reporting
Pricing:
Zendesk has three different plans: Support Team, Support Professional, and Support Enterprise.
- The Support Team plan starts from $19 USD per user per month.
- The support Professional plan starts at $49 USD per user per month.
- The support Enterprise plan starts at $99 USD per user per month.
Varos
Varos is a pioneering platform that harnesses the power of collaborative intelligence to enhance business decision-making. By allowing companies to share and compare key performance metrics anonymously, Varos helps businesses gain insights into industry benchmarks and trends. This unique approach to data sharing fosters a culture of transparency and enables organisations to make more informed strategic choices. With Varos, businesses can stay ahead of the curve by understanding how their performance compares to that of the competition, ultimately driving growth and success in an ever-changing market landscape.
WordPress
WordPress is an easy, free, and open-source content management system (CMS). It is the most popular CMS software worldwide, and with thousands of plugins, widgets, and themes, it has developed into a comprehensive CMS.
Your customers are checking your social media accounts, regardless of how frequently you publish there. On WordPress, this feature is called Publicise. If you want to give your customers real-time information, you can even access it on a mobile device. It doesn’t have to be expensive or time-consuming to keep your website updated. You can maintain your website internally by using a CMS without needing to learn any complex coding.
Key Features:
- Website Portability
- Flexible Post Scheduling
- Managed Website Security
- Automatic Backups
- Core Upgrades and Plugin Updates
Pricing:
- WordPress pricing varies from $0 to $15000 per year.
- WordPress Domain name costs around $0.95 to $12 per month.
- WordPress Web Hosting ranges between $24 $10000 per year.
- WordPress storage and bandwidth costs between $0 $650 for one-time or ongoing.
- WordPress themes cost between $0 $200 per theme.
Gozen Growth
Gozen Growth is an all-in-one marketing platform that helps you to create, connect, automate, and improve your work. It is possible to create emails and advertising and send them to the required people’s inboxes or their social media feeds. Working is made simpler with the built-in email designer.
Their built-in optimization tools assist in understanding your audience, taking action, and deriving value from each campaign. If you’re starting your business and do not have enough funding, do not worry.
With Gozen, however, you are only required to pay once you have 2,000 email subscribers, at which point you are likely earning enough money from your list to make the cost of upgrading to a premium plan worthwhile.
For a WooCommerce-specific deep dive into email marketing campaigns, automation, and store integrations, check out LearnWoo’s guide on WooCommerce email marketing strategies.
Key Features:
- Easy to use
- Complete Campaign Transparency
- Email Tracking
- Smart Recommendations
Pricing:
- Free plan available. Paid plan starts from $8/month.
Also Read: Best 10 Marketing Automation Tools
Canva
Canva is a platform for creating content online that prioritizes design. One doesn’t have to be an expert designer or have any design knowledge to get started in Canva. It is essentially a form of online Photoshop, used for designing specifically(not for editing). It is ideal for independent creators and small businesses who might not have access to designers.
Key Features:
- Make Business cards, invitations
- Add texts in videos
- Convert GIF to Video
- Mix multiple images
- Merge videos
Pricing:
- It costs $0.00 USD for 250000 free templates and 100+ free designs.
- It costs $119 USD for Pro for 5 people per year.
- For Enterprise $30 for one person per month.
Grammarly
Nobody enjoys reading a blog post that has misspellings and grammatical errors. Poor grammar creates confusion and doesn’t deliver the message to the readers. So, it’s important to double-check the posts before publishing them.
Grammarly is a helpful tool for identifying mistakes and enhancing the quality of writing. It helps people communicate more effectively. Using artificial intelligence, it can automatically spot errors in grammar, spelling, punctuation, word choice, and writing style.
It can identify spelling errors as they pertain to the blog post with the help of the contextual spelling feature. The software will give alternative spelling suggestions for the misspelled word.
Key Features:
- Checks grammatical errors
- Vocabulary Enhancement Suggestions
- Detects Plagiarism
- Provides Citation
- Spot punctuations
Pricing:
- The cost of an annual subscription depends on the number of users on your team:
- 3 – 9 seats: $180 USD per seat annually / $15 USD average cost per month
- 10 – 49 seats: $174 USD per seat annually / $14.50 USD average cost per month
- 50 – 149 seats: $150 USD per seat annually / $12.50 USD average cost per month
Optinmonster
OptinMonster is the best pop-up builder and marketing plugin that helps you expand your customer base, boost revenue, and use eCommerce marketing tools to develop your company. You may convert abandoning website visitors into subscribers and buyers with the OptinMonster pop-up builder and conversion toolkit. The visitor experience is the top priority.
OptinMonster campaigns won’t annoy visitors the way other WordPress pop-up plugins do. Its smart targeting and personalization features help display the appropriate message to the right user at the right moment without intrusive interruptions.
Key Features:
- WooCommerce Popup
- Device-Based Targeting
- Onsite Retargeting for Popups
- AdBlock Detection Popup
- Geolocation Targeting for Popups
Pricing:
Here’s a quick breakdown of OptinMonster’s plan by price (billed annually):
- Basic: $9/month
- Plus: $19/month
- Pro: $29/month
- Growth: $49/month
Google Analytics
Google Analytics is a web analytics service that offers data and fundamental analytical capabilities for marketing and search engine optimization (SEO) purposes. Anyone with a Google account can use the service for free, and it is a part of the Google Marketing Platform.
Google Analytics is used to monitor website performance and to obtain visitor data from linked eCommerce marketing tools. Organizations can use it to identify the top user traffic sources, evaluate the effectiveness of their marketing strategies and campaigns, record goal completions, detect patterns and trends in user engagement, and gather additional visitor data such as demographics.
Key Features:
- Smart Goals
- Campaign Measurement
- Audience Report
- Track your Goals
- E-commerce Tracking
Pricing:
- Google Analytics has two price plans: a free version and Google Analytics 360, a paid version.
- The free version provides all the necessary analytics for both small and medium-sized businesses.
- Google 360 offers $150,000 USD per year and $12,500 USD per month.
Facebook Ads (Meta)
Social media is the best digital advertising platform for increasing impressions, clicks, and conversions. Facebook stands out—in some cases, it is cheaper than Twitter, the most affordable social media ads channel.
Incredibly flexible targeting possibilities are available in Facebook Ads. Several factors, including geography, demographics, age, gender, interests, and behavior can target users. One of the best eCommerce marketing tools available today for growing your brand, developing loyal customers, and generating leads and sales is Facebook advertising.
Key Features:
- Behavioral Targeting
- Customizable ads and audience
- Remarketing
- Demographic Targeting
- The Facebook Pixel
Pricing:
- The average CPC for Facebook Ads costs between $0.70 USD $1.01 USD per 1000 views.
- The average CPM ranges between $7.90 USD $9.90 USD to reach a thousand people per ad.
- The average Cost Per Engagement of Ads ranges between $0.06 USD $0.07 USD.
Referral Candy
ReferralCandy is the most famous referral software in eCommerce stores. ReferralCandy is a great customer referral service for those just getting started. The web application serves as an e-commerce marketing tool, designed to increase sales for online retailers. It has integrations with numerous websites, including Etsy, Shopify, Magento, and the Amazon Webstore.
You can quickly set up the referral programs you want, modify the program and prizes, and adjust the system’s appearance without the help of developers. It can even be used to run an affiliate program! Referrers share the products with their friends because they enjoy them and want to spread the word. On the other hand, affiliates share the product to make a profit from the sale.
Key Features:
- Easy-to-use Navigation
- Optimization to boost sales
- Mobile first experience
- Full Flexibility for Developers
- Build your Brand
Pricing:
ReferralCandy has three types of pricing: Premium, Plus, and Enterprise, which include a free trial.
- The Premium plan starts from $39 USD per month, along with a 5% commission fee that is billed yearly for small businesses.
- The Plus plan costs $239 USD per month, along with a 1.5% commission fee that is billed annually for teams seeking growth through referral marketing.
Also Read: Top 19 Small Business Tools
Sprout Social
Sprout Social is an all-in-one social media management solution that empowers customers to do more with their social media strategy. It was developed to enable more open communication between companies and their customers, and also works as an eCommerce marketing tool.
Enhance audience engagement, streamline publication workflows, foster real-time collaboration, and leverage social data into actionable insights. Sprout Social is designed to provide businesses with a variety of functionalities while maintaining a user-friendly interface.
Scheduling a post to Facebook, Instagram, and Twitter simultaneously saves time, but you may want to adjust the content to fit each platform. You might want to use hashtags on Instagram, but consider linking to your website on Facebook and Twitter instead. To make posts specific to each network, you don’t need to copy and paste the text continuously, but can create customized posts for each channel.
Key Features:
- Engage Community
- All-in-one Social Media Management Platform
- Helps to understand and reach the audience
- Optimize Brand Keywords
- Receive notifications for failed messages
Pricing:
- Sprout Social offers three pricing tiers: Standard, Professional, and Advanced.
- The Standard Plan starts from $89 USD per user per month.
- The Professional Plan starts from $149 per user per month.
- The Advanced Plan starts from $249 per user per month.
Also Read: Customer Feedback Software
Conclusion
The eCommerce marketing landscape is changing, and a plethora of tools are available on the Internet; however, the above tools are popular and most commonly used by successful brands. From tracking engagement to chasing leads to posting content on different platforms to build campaigns, these tools can surely boost the bottom line and help you understand your customers better.
These are some useful eCommerce marketing tools to get started in the eCommerce scene. Know a tool that you think should be on this list? Let us know in the comments section.
