In today’s digital world, brilliant and helpful products are worthless if they are not effectively advertised. It’s a cut-throat competition out there, and whoever stands out will gain customers’ attention. Whether it’s on social media platforms or your websites, it’s always better to spread your marketing message in ads so you can catch those eyeballs.
That’s why more and more marketers are working with ad agencies to give their products the limelight they deserve. However, for ad agencies themselves, it’s challenging to ensure everything goes smoothly without utilizing high-performing or even the best advertising software. Advertising software can make your ad agency’s employee management much easier, and the entire process can be managed remotely, including creating client details, publication details, and more.
That being said, there are hundreds (if not thousands) of advertising software options available, which can make it even more confusing to choose one that fits your needs and matches your preferences.
Best 23 Advertising Software For Marketing Agencies
To help you out, we’ve narrowed it down to this 20+ best advertising software list:
Adobe Creative Suite
One of the most popular software programs in design, Adobe Creative Suite is a must for any creative marketer. This software is even essential for some of us to bring our content marketing strategies to life. It offers a range of tools for crafting layouts, graphics, videos, and interactive experiences across devices.
What’s great about this software is that both small businesses and big enterprises can use it without any issue. You can also use it for creating print or digital ads, and it integrates seamlessly with other Adobe apps.
Wrike
This cloud-based software is designed for managing projects and tasks. It’s perfect for ad agencies, as it allows you to collaborate with team members and clients in real-time, share files, track progress, and more.
Plus, Wrike is very affordable and easy to use – even for those who are not tech-savvy. The key features include:
- A customizable dashboard that gives you an overview of your projects and tasks
- The ability to create custom workflows for managing your ads.
- Integrated time tracking so you can keep track of how much time each task takes.
- Gantt charts for visualizing project progress.
- Collaborative features like comments, @mentions, and file sharing.
- The ability to export reports in various formats.
Screendragon
Screendragon is designed specifically for creating and managing digital ads. It offers a wide range of features, including drag-and-drop tools for building ad creatives, templates for various ad types, automatic image optimization, and more.
This software also features collaboration tools, enabling you to work seamlessly with team members and clients. You can use it to create animated videos, social media posts, and other visual content. A library of built-in assets is really helpful for quickly creating ads.
Sproutsocial
When you’re looking for a social media management tool for your social media marketing and advertising, Sprout Social is a great choice. It lets you manage all your social media accounts in one place, schedule and publish content, measure your results, and more.
But that’s not all – Sprout also offers powerful advertising tools that can help you target the right audience and track the success of your campaigns. You can use it to create social media ads, Sponsored Content, and Twitter Carousel Ads.
Hootsuite
Hootsuite Insights is a powerful tool for measuring and analyzing social media data. It lets you track your brand’s performance, measure the ROI of your social media campaigns, and more.
However, what makes Hootsuite Insights unique is that it offers built-in integration with popular advertising platforms, including Facebook Ads, Google AdWords, and LinkedIn Ads. This means you can easily track the results of your ads and optimize them for better performance.
Metadata
If your clients are mostly B2B companies, Metadata is a great tool for you. It offers powerful marketing automation tools that let you create custom workflows, target leads, score leads, and more. It’s an Artificial Intelligence campaign execution platform and is designed to make marketing easier for ad agencies.
Metadata is also integrated with popular advertising platforms, such as Facebook and LinkedIn, allowing you to target leads and measure the success of your campaign easily.
Metadata also features a built-in CRM that enables you to store customer information and track their interactions with your company. This makes it easy to see which ads are driving the most leads and sales.
Also Read: GenYouTube – Online Video Downloader for YouTube
Quantcast
Quantcast is a great tool for understanding your audience and targeting the right people with your ads. It offers detailed insights into who is visiting your website and what they’re doing there.
You can use Quantcast to target individuals based on their interests, demographics, and online behaviour. And since it integrates with popular advertising platforms like Facebook and Google, you can easily target your ads to the right people.
The QR Code Generator
QR Codes have become an indispensable part of OOH advertising. They help businesses connect their OOH ads with their digital platforms, whether it’s their website, appointment booking form, or product pages.
This is where the QR Code Generator comes in. It allows you to create 10+ different types of QR Codes with just a few clicks. Additionally, it offers powerful QR Code analytics, providing insights such as the number of scans and scan locations, which help businesses optimize their campaigns for better engagement and conversions.
AdPlugg
AdPlugg is a plugin software for advertising on blogs and websites. It is easy to use and helps in creating, managing, and placing the ads on the website.
It also provides detailed reports of impressions, clicks, and conversions for each ad campaign. AdPlugg is a great tool for small advertising agencies, as it is easy to use and provides numerous features for managing ads.
Celtra
Celtra is well-known as a marketing automation platform for managing creative advertising content. It offers a wide range of features like creation, collaboration, trafficking, optimization, and measurement.
But what sets Celtra apart is its ability to create interactive ad units that can be used across all channels – web, mobile, social media, and more. You can use it to create ads for TV, print, and other offline channels. They also provide product demo videos to guide new users– so they can use all the features effortlessly.
Forecast
Forecast provides AI-powered campaign management for creative advertising agencies. Since it leverages AI, this software can help automate manual and repetitive tasks, minimizing the margin for error.
What makes Forecast unique is its ability to automate the workflow for creating and trafficking ads. This can save you a lot of time and hassle when creating and managing your campaigns.
Uniqode
Uniqode’s QR Code generator is an advanced online tool that empowers marketers and businesses to generate personalized QR codes effortlessly. The platform’s intuitive interface and extensive customization options make it accessible to users with varying technical expertise.
Whether you require QR codes for product packaging, inventory management, or digital business cards, this QR Code maker swiftly creates a wide range of QR codes and provides high-resolution downloads to suit your specific requirements.
For those in need of bulk QR code creation, the solution streamlines the process with just a few clicks. Furthermore, its integration with Google Analytics enables the tracking of QR code performance and the optimization of campaigns. Uniqode’s QR Code generator prioritizes security, complying with GDPR and SOC-2 Type II standards. Moreover, it seamlessly integrates with over 5000 applications, including CRM Software, HR, and sales tools, offering users maximum benefits.
Scanova
QR codes have now become essential in both offline advertising (e.g., products, brochures) and online advertising (e.g., websites, and social media). Scannova is a QR code generator that enables you to create custom QR codes for your advertising campaigns. It offers a wide range of templates and designs, allowing you to add your own logo or branding.
You can use Scannova to create QR codes for your website, social media, and other online campaigns. And since it’s free to use, it’s a great tool for small advertising agencies.
Adroll
AdRoll is a platform for e-commerce businesses that focuses on ads, AI-based product recommendations, email marketing, and more. This software is well-known for its popular retargeting feature, which helps you target individuals who have visited your website. It offers a wide range of features like dynamic ads, retargeting lists, and conversion tracking.
What makes AdRoll unique is its ability to target people who have already shown an interest in your product or service. This can help you increase your conversion rates and sales.
Google AdWords
Google AdWords is the most popular advertising platform in the world. It offers a wide range of features like keyword targeting, ad placement, and conversion tracking.
What makes Google AdWords unique is its ability to target people based on their interests and demographics. You can use it to target people who are looking for your product or service. And since it’s a Google product, you can be sure that it has the largest reach of any advertising platform.
Also Read: PPC Campaign Management Services for Google Advertising
Rollworks
RollWorks can identify your website visitors and target them with ads across different channels. It offers a wide range of features like audience segmentation, website retargeting, and dynamic ads.
So, using this advertising software, it would be much easier for you to reach and engage high-qualified leads. Additionally, it integrates with other popular marketing automation platforms like Salesforce, Marketo, and HubSpot.
Adstream
Adstream is a media management platform that helps you manage your advertising campaigns across different channels. It integrates and connects all aspects of the marketing strategies, including creativity, media planning and buying, and execution.
With Adstream, you can easily manage your creative assets and track their performance across all channels. This way, you’ll have a better understanding of which channels are providing the best results for your business. Additionally, Adstream automatically adjusts your ad content to suit the respective channel, ensuring the best user experience.
6sense
With its powerful AI and machine learning algorithms, SixSense can help you find new leads and customers. It offers a wide range of features like predictive analytics, account-based marketing, and lead scoring.
What makes SixSense unique is its ability to predict the buying behaviour of your customers. This can help you better understand your customers’ needs and preferences, and create targeted campaigns that appeal to them.
Smartly.io
Social media advertising is one of the most effective ways to reach and engage your target audience. However, managing social media campaigns can be time-consuming and difficult.
That’s where Smartly.io comes in. This software will help you manage social media advertising. With its automated tools, you create effective ads and track their performance. Smartly.io also offers a wide range of features like audience targeting, budget optimization, and conversion tracking. What makes Smartly.io unique is its ability to target people based on their interests and demographics. You can use it to target people who are looking for your product or service.
It also offers features like campaign sequencing, budget allocation, and post-scheduling. Additionally, it integrates with all major social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
Also Read: Best 12 Ecommerce Marketing Tools For Business Success
Marinsoftware
Marin Software is a popular advertising software that helps you manage your paid advertising. It offers a wide range of features like ad targeting, bid management, and conversion tracking.
What makes Marin Software unique is its ability to identify opportunities for search ads across major search engines, like Google, Yahoo, and Bing. This can help you increase your website’s visibility and reach a larger audience.
Additionally, Marin Software offers powerful reporting tools that give you a better understanding of your advertising campaigns’ performance. You can use these reports to make changes and optimizations to your campaigns for better results.
Stackadapt
StackAdapt is a popular software solution for advertising agencies, enabling them to create and manage their ad campaigns effectively. The multi-channel targeting for native, display, video, and audio ads is a key selling point.
This software also offers a wide range of features, including audience targeting, creative optimization, and real-time bidding. This way, you can create targeted ad campaigns that appeal to your target audience. Additionally, StackAdapt gives you access to a large pool of media partners and ad exchanges. This can help you find the most effective placements for your ads and reach a broader audience.
StackAdapt is also known for its powerful reporting tools. You can use these reports to track the performance of your ad campaigns and make optimizations for better results.
Mavenlink
Mavenlink is likely the best software for project management among ad agencies. It offers a wide range of features, including task management, resource allocation, and time tracking.
What makes Mavenlink unique is its ability to track the performance of your team’s work. This way, you can identify bottlenecks and optimize your team’s workflow for more productivity. Additionally, Mavenlink integrates with all the major project management software, including Asana, Trello, and Jira. This way, you can easily manage your projects and team’s work from a single platform.
Mavenlink also offers powerful reporting tools that give you a detailed overview of your team’s performance. You can use these reports to make changes and optimizations to your team’s workflow, leading to improved outcomes.
Unbounce
Your digital ads will bring potential customers to the landing page of your website. And Unbounce is a popular software for creating and publishing those landing pages. It offers a wide range of features, including a drag-and-drop builder, A/B testing, and conversion tracking.
What makes Unbounce unique is its ability to create high-converting landing pages without requiring coding or HTML knowledge. You can use its drag-and-drop builder to create custom landing pages in minutes. Additionally, Unbounce offers powerful A/B testing tools that help you test different versions of your landing pages to determine the most effective one.
You can also use Unbounce to track the performance of your landing pages and make optimizations for better results.
Also Read: Top 15 Digital Marketing Tools For Business
Wrapping Up
So there you have it – 20+ great advertising agency software tools that can help you manage your campaigns and grow your business. Try out a few of them and see which ones work best for you. And remember, there’s no such thing as one-size-fits-all advertising software. That’s why it’s crucial to thoroughly test your ads before launching them to ensure they perform well.
FAQs:
What are advertising softwares?
Advertising softwares is a software applications that help in the creation, distribution, and tracking of advertisements. They are designed to automate the advertising process and provide a better return on investment.
Which software is best for advertising?
Adobe Photoshop is the most widely used software tool among advertising professionals. It offers a variety of features that range from editing photos to creating infographics, animations, and video projects. It also features a wide range of plugins that enable users to perform nearly any task they need with their images.
How do I sell advertising software?
There are two main ways to sell advertising software: You can either charge a fixed fee, or you can charge by the click on an ad. If you choose the latter, you will need to find advertisers for your website who are willing to pay for each click on their ads. To sell advertising software, you need to know how to pitch the product effectively and how to advertise it effectively. You also need to know what your target market is and what their needs are.
