In a world where anything can go viral in a matter of minutes, social media marketers definitely have their work cut out for them. That’s why any social media marketer worth their salt knows the importance of using the right social media marketing software.
Aside from helping us keep our sanity, these tools also make it easier for us to navigate the complicated and convoluted world of social media marketing. From scheduling posts to analyzing audience wants and needs, social media marketing software is as essential to our job as breathing is to humans.
Best 36 Social Media Marketing Software for Your Business
But with so many of these types of softwares in the market today, which of them should you use? – It really depends on your needs and priorities. For example, if your strategy focuses on uploading content at the optimal time, you’ll likely need a post scheduler. But if your priority is knowing your audience, data analytics software should be in your arsenal.
Alternatively, to maximize your ad’s conversion rate, consider utilizing powerful ad targeting software. Additionally, incorporating an AI photo editor can elevate the quality of your visual content, making it more engaging and shareable on social media platforms. Or if you want to ensure a high conversion rate for your ads, you should have a good ad targeting software.
To help you figure out which suits you better, here are some of the best social media marketing software:
Hootsuite
Hootsuite is one of the leading social media marketing software programs. It helps marketers manage all their social media-related work through a single collaborative software.
Key Features:
The key features include:
- Social media publishing
- SMS management
- Scheduling of posts
- Chats
- Advertising Management Software
- Real-time insights management and monitoring
- Team solutions for advanced versions
Pros:
- Scheduling and publishing social media posts across multiple channels in one go.
- The calendar view enables users to schedule their content plan and publish it according to their needs.
Cons:
- Big-data enterprise solutions are often too expensive for small businesses.
- Navigation can be challenging for some users.
Pricing:
There are four plans of the Hootsuite software:
- Professional: The plan’s price is $49/month with a 30-day free trial.
- Team: You can get this plan for $129/month with a 30-day free trial.
- Business: The plan is priced at $599/month. You need to request a demo to get an idea of the features.
- Enterprise: Pricing is determined by the client’s specific requirements.
Read Here: What is PimpAndHost?
Sprout Social
Sprout Social is a collaborative social media management software enabling users to publish and schedule content across various SM platforms.
Key Features:
The key features of the software are:
- Listening
- Publishing
- Analytics
- Engagement
- Advocacy
Pros:
- Post-performance reports enable users to see what’s working and what’s not working for them.
- The analytics functionality is meaningful.
Cons:
- Handling and posting videos can get a bit tough.
Pricing:
There are three plans for the software:
- Standard: $89/month for a single user.
- Professional: $149/ month for a single user.
- Advance: $249/ month for a single user.
SocialPilot
SocialPilot is a comprehensive social media management suite trusted by over 13,500 marketers to streamline their presence across all major platforms. Its robust scheduling, publishing, and planning features allow users to effortlessly manage their social channels with AI-powered tools that optimize content creation and posting schedules.
Key Features:
Here are the key features of the software:
- Social media scheduling tool
- Social media calendar
- AI Assistant
- Bulk Scheduling
- Content curation
- Client Management
- Team Management
Pros:
- More cost-effective compared to Hootsuite or Sprout Social.
- Facilitates seamless content creation and scheduling from a single platform using AI-powered tools.
Cons:
- The interface is not too intuitive for some users.
Pricing:
There are four price plans available for different business sizes:
- Professional: At $30/month, includes 10 social media accounts and 50 AI Credits
- Small Team: At $50/month, includes 20 social media accounts and 100 AI Credits
- Agency: At $100/month, includes 30 social media accounts and 200 AI Credits
- Agency+: At $200/month, includes 50 social media accounts and 200 AI Credits
Also Read: Best 22 Content Marketing Tools
HubSpot
Marketing Hub by HubSpot is a social media and sales management platform with an integrated CRM tool.
Key Features:
The key features include:
- Email Marketing
- Lead Management
- Online Marketing
- Reporting and analytics
Pros:
- Excellent customer support.
- Contextual marketing works well for enterprises.
Cons:
- The free plan has a limit of 1000 emails, which limits its use by small businesses that cannot afford the next plan.
Pricing:
Here are the four pricing plans it offers:
- Marketing Hub Free: The plan is free. Businesses can use it for free to generate website leads through its numerous features.
- Marketing Hub Starter: $50 per month with all the free plan features and more integrations of email marketing and mobile optimization.
- Marketing Hub Professional: Priced at $800 per month, this marketing software is designed for large organizations to automate and scale.
- Marketing Hub Enterprise: $3200 per month for complete inbound marketing solutions with advanced analytics.
Buffer
Buffer is another social media marketing software that is widely used to track results and manage engagement on SM platforms.
Key Features:
The main features of Buffer include:
- Analytics
- Content Management
- Automated Publishing
- Post scheduling
- Collaboration tools.
Pros:
- The software is regularly updated to keep pace with the ever-changing digital landscape.
- There are numerous plans available.
Cons:
- Upgrades can be expensive.
- Some users face connectivity issues.
Pricing:
- Free: No subscription fee.
- Pro: $15 per month.
- Small Business: $99 per month
- Medium Business: $199 per month.
- Large Business: $399 per month.
Groupboss
Groupboss is a Facebook group automation software for community leaders who want to generate leads from their groups on autopilot. Groupboss helps the Facebook group owners save the answers to the Facebook group screening questions asked of the new members with a single click.
Key features:
- One-click lead generation from Facebook groups
- 1 Click Custom & Lookalike Audience generation.
- Integrations with popular email marketing autoresponders.
- Transfer of data to the Google sheet and the Groupboss Dashboard.
- Exporting data in both CSV and Excel files from the Groupboss dashboard.
Pros:
- Easy to use and configure.
- Saves time with automatic data saving.
- Exclusive chat support and videoconferencing if needed.
Cons:
- Works only with the Chrome browser.
Pricing:
There are four pricing options available in Groupboss
- Groupboss Monthly: $19/month for two Facebook groups with a 7-day free trial
- Groupboss Yearly: $99/Year for three Facebook groups with a 7-day free trial
- Groupboss Yearly(Unlimited): $189/Year for unlimited Facebook groups with a 7-day free trial.
SocialBee
SocialBee offers integrated social media tools to scale a company’s social media management process.
Key Features:
The key features of the software include:
- Social publishing
- Social analytics
- Content Calendar
- Campaign optimization
- Content Library
Pros:
- Scheduling and recycling content on social sites becomes easier.
- You can categorize the content.
Cons:
- No mobile app
- Limited users in all plans.
Pricing:
The pricing has three levels:
- Accelerate: $39 per month for one user and ten profiles.
- Pro: $79 per month for five users and 25 profiles.
- Bootstrap: $19 for one user and five social profiles.
Wrike
Wrike is a customizable social media marketing software that can also be used to track social media marketing data.
Key Features:
- Project reports
- Contextual reviews
- Content Creation
- Campaign management
Pros:
- Collaboration in the team
- Easy to manage interface.
Cons:
- Not a specialized software for social media management.
Pricing:
There are four price plans for the software:
- Free: Centralized task management for free.
- Professional: Project planning and team collaboration for $ 9.80 per month.
- Business: A customized platform for any team at $ 24.80 per month.
- Enterprise: This is for scaling large business operations. Prices are customized to meet the organization’s specific needs.
Zoho Social
Zoho Social is another excellent social media management software that allows users to streamline all the social media publishing and content creation processes.
Key Features:
- Reports and dashboards
- Social Analytics
- Content and collaboration
- Monitoring and listening
- Data management and analysis
Pros:
- Dropbox and Canva integration provides the flexibility to create infographics and offers storage space to store them.
- User-friendly, easy to adapt.
Cons:
- No post template customization.
Pricing:
There are four pricing plans for this software, namely:
- Free: The plan is available to use for free for one member and one brand.
- Standard: This plan offers publishing and scheduling options for two members and one brand, priced at $15 per month.
- Professional: All the standard plan tools and a publishing calendar at $35 per month.
- Agency: Manage five brands for $200 per month.
Clipchamp
Clipchamp is a free in-browser video editor that empowers anyone to share their stories through video. With integrated cloud storage solutions and no need for any downloads, never worry about running out of space again. Users can edit videos for any industry using exclusive features, including speed control, AI voiceovers, animated text, trimming, transitions, green screen, screen recorder, and more.
Whether you’re creating an educational video, product demo video, or promotional sales video, Clipchamp offers a variety of ready-to-use templates to save time and money. Personalize a professionally designed template with your branding, colors, and text.
Key features:
- Easy to use drag and drop interface
- Beginner-friendly
- Advanced features for free
- Over 1M+ stock videos, images, and background music
- Professional ready-to-use templates
- Save videos directly to social media
Pros:
- Users can create beautiful videos at any skill level
- Unique editing features such as AI voiceovers, screen recorder, and green screen
Cons:
- Requires a good internet connection
- Cloud storage for subscribers only
Pricing:
Users can sign up for free or upgrade to a premium plan—prices listed in USD.
- Basic: Unlimited video exports for free.
- Creator: Suitable for casual use with unlimited video exports, cloud storage, and audio stock. This plan is $9/month.
- Business: Great for work and business use, offering unlimited video exports in full HD, unlimited cloud storage, audio stock, and brand kits. This plan is $19/month.
- Business Platinum: The complete package includes unlimited full HD video exports, unlimited cloud storage, audio, video, and image stock, and brand kits. This plan is $39/month.
Friends+Me
Friends+Me is a social media marketing software that works exclusively with Google+.
Key Features:
These are some of the key features of the software:
- Browser extensions
- Link Shortening
- Draft Support
- Team Support
- Bulk Schedule
- Cross-promotion workflow
Pros:
- User-friendly
Cons:
- You need to publish on Google+ first and then do the cross-promotion part.
Pricing:
There are six pricing plans for the software:
- Free Plan: You don’t need to pay anything.
- Individual Plan: $9 per month.
- Small Plan: $29 per month.
- Medium Plan: $59 per month.
- Large Plan: $129 per month.
- Xlarge Plan: $459 per month.
Post Planner
Post Planner is a social media management software that enables unlocking the features of Facebook marketing.
Key Features:
The key features include:
- Social analytics
- Social Publishing
- Social ads
- Campaign Optimization
- Social engagement.
Pros:
- Post customization according to the audience.
- Easy to set up and use.
Cons:
- No iOS app.
Pricing:
- The Post Planner has only one version available for $5 per month.
ContentCal
ContentCal is another social media marketing software that enables users to manage their social media handles better.
Key Features:
- Campaign management and monitoring
- Contact management
- Collaboration tools
- Post scheduling
- Reporting/analytics.
Pros:
- The software allows data export from other sources.
Cons:
- Some users experienced post-glitches while scheduling.
Pricing:
There are three levels of the software:
- Essential: $30 per month for a single user.
- Advance: Customized pricing for 3-10 users.
- Expert: Customized prices for more than ten users and calendars.
TweetDeck
TweetDeck is a social media marketing software specifically designed for scheduling and tracking engagement on Twitter.
Key Features:
- Social Publishing
- Campaign Optimization
- Content Calendar
- Content Creation
- Content Library.
Pros:
- Tweet scheduling for the day takes a few minutes only.
Cons:
- You cannot use the software for any other social media platform except for Twitter.
Pricing:
- You don’t need to pay anything to manage your tweet schedule.
DetailPro
DetailPro by Punchey is a comprehensive social media marketing software solution specifically to address the challenges faced by auto detailers and mobile detailers. It’s made to streamline business operations and run successful marketing campaigns.
Key Features:
- Social media calendar organizer
- Post scheduler
- Customer engagement
- Business text messaging
- Create deals
Pros:
- Designed for detailing shops
- A social media calendar helps plan your strategies in advance
- Cross-platform publishing saves time
- Offers an array of ancillary marketing services, including Local Internet Marketing, synced reviews for SEO & conversion, and Website Optimization, among others.
- Integrates with CRM & lead management software
Cons:
- Lack of detailed customer insights and reporting.
- Pricing may be higher for baby startups or businesses.
Social Flow
Social flow is a social media marketing software that helps media houses to publish and schedule content.
Key Features:
- Social Publishing
- Social ads
- Campaign optimization
- Social analytics
- Social Engagement.
Pros:
- Posting on multiple pages at once
Cons:
- The user interface may get a bit overwhelming.
Pricing:
- The prices are customized according to the customer’s choices and needs.
Oktopost
Oktopost manages the social media posts and scheduling for B2B processes.
Key Features:
- Social media management, including social engagement and campaign optimization.
- Reports and dashboards.
- Social analytics
- Monitoring and listening
- Data management and analysis.
Pros:
- Open for improvements.
Cons:
- No auto-deletion of unwanted posts.
Pricing:
- The prices are customized according to the business size and requirements.
Sendible
Sendible is another social media marketing software that empowers users to manage their social media better.
Key Features:
- Social management
- Reports and dashboards
- Collaboration
- Follower analysis
- Influencer identification
- Sentiment analysis.
- Social reporting.
Pros:
- Reasonably priced.
Cons:
- The analytics are not as robust as those found in high-end social media marketing software programs.
Pricing:
There are four price plans:
- Creator: $10 per month for unlimited post scheduling and bulk posting for one user.
- Traction: $89 per month for up to four users, featuring keyword monitoring.
- Scale: $199 for seven users, featuring priority inbox and Bitly Pro integration.
- Expansion: $399 per month for 15 users with extended data retention and UTM tracking features.
Monday.com
Monday.com is a customizable project management software that can also be used for social media management, making it a versatile tool for social media marketing.
Key Features:
- Document and content management
- Reporting and analytics
- Project maps
Pros:
- Customizable boards that are easily adaptable to new projects.
- Board-sharing features with non-members without requiring them to join the platform.
Cons:
- The website may experience occasional slowdowns and miss posts.
Pricing:
There are four price plans:
- Basic: Get unlimited docs and unlimited boards for $8 per month.
- Standard: $10 per month for features like automation and integrations (250+ each)
- Pro: Get automations (upto 25000 actions) for $16 per month.
- Enterprise: This plan offers customized pricing solutions for enterprise-level scaling.
Falcon.io
Falcon.io is a social media publishing and management software that enhances a brand’s chances of standing out.
Key Features:
- Social analytics
- Social ads
- Report customizability
- Competitor analysis
- Social reporting
- Influencer l’identification.
Pros:
- You can have discussions around the posts before publishing.
Cons:
- Only the editor can edit the posts. The approver can’t.
Pricing:
- The prices are customized to meet the client’s specific requirements.
Loomly
Loomly is a social media management software that helps brands optimize their social media presence through content creation and workflows.
Key Features:
- Content Library
- Content calendar
- Content creation
- Social analytics
- Social ads
- Social publishing
Pros:
- Collaboration allows the team members to discuss posts before approval.
Cons:
- The RSS feed sends too many emails and is an extra feature for clients who only use customized emails.
Pricing:
- The prices are customized according to the client’s requirements.
AgoraPulse
AgoraPulse is also a social media marketing software that enables users to publish, curate, and develop content according to their needs.
Key Features:
- Social analytics
- Social publishing
- Campaign optimization
- Campaign planning
- Report exporting
- Virality mapping
- Audience engagement analysis.
Pros:
- Competitor analysis gives a side-by-side comparison of metrics.
Cons:
- Bulk upload may be glitchy.
Pricing:
There are three price plans:
- Pro: $99 per month for two users and ten social media profiles.
- Premium: $199 per month for four users and twenty-five social media profiles.
- Enterprise: This package offers customized pricing for eight users and forty social media profiles.
Bitrix 24
Bitrix 24 is an integrated social media marketing software that comes with tools such as chats, website builders, and telephony to streamline various business processes in one space.
Key Features:
- Community forum
- Custom Workflows
- Time tracking
- Progress monitoring
- Instant messaging
- Audio conferencing
Pros:
- Customizable according to projects.
Cons:
- The website is slow and takes a long time to load.
Pricing:
This software has four price plans:
- Free: Get amazing features like 5GB storage and a live chat tool for free.
- Basic: $49 per month for up to five users, with 24GB of storage space and an automatic dialer.
- Standard: $99 for 50 users, offering 100 GB of storage space with additional features, including unlimited leads.
- Professional: $199 for unlimited users who can utilize 1024 GB storage space, along with features like project templates and smart process automation.
Constant Contact
Constant Contact provides integrated marketing solutions to brands to scale their selling function.
Key Features:
- Enterprise scalability
- Customization
- Email and mobile preview
- Building and customizing emails
- Sending outbound emails
- Automated email responses
Pros:
- You can track the open rates of your emails.
Cons:
- The template emails may not be aesthetically appealing and require too much editing.
Pricing:
There are two price plans:
- Email Plan: The price starts at $20 per month and increases based on the size of the client’s email list.
- Email Plus Plan: You can try the email plus plan for free and get customized quotes for the email Automation process.
Sprinklr
Sprinklr is a software solution for managing and nurturing brands across various social media platforms. The platform enables users to listen, triage, and analyze customer conversations.
Key Features:
- Social analytics
- Social publishing
- Optimal posting times through campaign management tools
- Social ads
- Campaign planning
- Reporting and data analysis across various social media platforms.
Pros:
- Getting to know your customers better through advanced analytics.
Cons:
- The platform is complex for a general user.
Pricing:
- The software is available in customized pricing options only.
Crowdfire
Crowdfire is a social media management tool that enables multi-channel management.
Key Features:
- Social analytics
- Content calendar
- Content Library
- Campaign Planning
- Shared Inbox
- Content Creation
Pros:
- You can schedule weeks ahead.
Cons:
- The follow-back nature of the platform will only bring followers, not actual customers.
Pricing:
There are four price plans:
- Free: Connect up to 3 social accounts and post ten scheduled posts for free with a 14-day trial.
- Plus: Connect up to 5 social accounts with up to 100 scheduled posts per account for $9.99 per month.
- Premium: Connect up to 10 social accounts with up to 100 scheduled posts per account for $49.99 per month.
- VIP: Connect up to 25 social accounts with up to 800 scheduled posts per account for $99.99 per month.
Socialbakers
Socialbakers is an AI-powered marketing suite that suits businesses of all sizes.
Key Features:
- Brand monitoring
- Keyword tracking
- Trend Analysis
- Competitor Analysis
- Post scheduling
- Campaign planning
- Advanced data filtering
Pros:
- Excellent customer support
- Flexibility
Cons:
- Not compatible with platforms like TikTok and YouTube.
Pricing:
There are three price levels:
- Essential: You can avail of it for $200 per month, supporting up to 5 users and 20 social media accounts.
- Smart: Get your quote for 20 users and all the features of the essential plan.
- Scale: Enroll up to 25-2000 SM profiles and unlimited users. Custom price available upon request.
CoSchedule
CoSchedule is an Agile-based marketing suite that helps manage the processes and performance of business teams.
Key Features:
- Social analytics
- Social publishing
- Bulk publishing
- Workflow automation and bottleneck mitigation
- Automatic marketing campaigns
Pros:
- Drag and drop marketing calendar
- Internal chats to streamline posting
Cons:
- Slow load time
Pricing:
There are two options available in the CoSchedule suite:
- Marketing Suite: The price of the marketing suite can be customized according to the client’s requirements. See coschedule.com for further assistance.
- Marketing Calendar: The price starts at $29 per month for a real-time marketing calendar, unlimited social media publishing, and more.
MeetEdgar
Another social media marketing software that helps with scheduling and publishing content on social media is MeetEdgar. The software enables its users to recycle previously published content as well.
Key Features:
- Content curation
- Content Library
- Weekly automated time slots for recycled content
- Dashboard management
- Campaign monitoring
Pros:
- Posting suggestions
- Automation of the posting schedule
Cons:
- You can’t publish content simultaneously across different channels.
Pricing:
- The starter pack of MeetEdgar starts at $49 per month.
Content Studio
Yet another versatile social media marketing software that targets businesses and agencies. The app can manage up to 35 social media platforms.
Key Features:
- Direct Publishing
- Audience Targeting
- Content Automation
- Social Media Automation
- Editorial Calendar
Pros:
- Offers a free trial
- It can be used for all businesses
- Easily sync with other apps
- Can get repeat posts
Cons:
- Technical in nature
- There’s a steep learning curve for new users
Pricing:
- The app comes with a 14-day trial period. The price is around $49 per month.
Narrato
Narrato is a content creation, collaboration, and workflow management social media marketing software that allows you to create and save all your social media content. It replaces the multiple, disconnected tools that content teams often have to shuttle between, such as documents, spreadsheets, one-size-fits-all project management software, email, messengers, and more.
Key features:
- Powerful content editor with optimization suggestions, plagiarism checks, and AI writing
- Easy collaboration with on-content comments, messaging, and public links to content
- Custom templates and style guides repository for all your social media content
- Easy organization of content under projects and folders
- Content calendars and workflow boards for effective project management
- Custom user roles and access
- Freelancer payments management
- WordPress integration for publishing to a website/blog directly from the platform
Pros:
- Helps improve content quality
- Bring your entire content process and team to one place, enhancing productivity.
- Minimizes back and forth, streamlining the content process
Cons:
- New features are still being added to the platform, so the best of it is yet to come.
Pricing:
- Free for individuals and teams just getting started. Paid plans start at $8 per user per month. You can also create custom plans tailored to your specific needs.
Mention
Mention is one of the social media marketing software. This is a monitoring tool commonly used for social media marketing. It allows one to put an alarm in the form of an alert for any special event (both personal and business).
Key Features:
- Allows prompt action on any business event
- You can remain in your business at all times
- A comprehensive tool for social media marketing
Pros:
- Able to respond to business needs
- Able to keep track of competitors
- Offers a separate solution to businesses’ needs and agencies’ requirements
Cons:
- It does not come with a trial version
Pricing:
- The price of the app starts at $29 per month
YouScan
YouScan is an intelligent and AI-powered social media marketing platform. It helps businesses manage their reputation, study consumer patterns, and discover future action plans.
Key Features:
- Able to get extensive market research
- Can measure the performance of your brand
- Management of brand reputation
- Built brand perception
- Visual analysis
Pros:
- The best monitoring software for social media
- User friendly
- Tool for data analysis
Cons:
- It might prove to be expensive, considering your extensive business needs
Pricing:
- It comes at a customized price depending on your business requirements.
eClincher
This tool is targeted towards businesses, agencies, and brands to publish content and analyze engagement.
Key Features:
- Creation of multiple queues
- Customize reports
- Measure/Track performance
- Enhance productivity
- Visual calendar as well as scheduling
Pros:
- Easy integration
- Access to more than one social network
- Able to post at different times
- Offer a free trial
Cons:
- It may be more expensive compared to other available options.
Pricing:
- The basic plan contains one user with ten profiles. Its price starts at $59 per month. One can also avail a free trial for 14 days.
Promo Republic
This social media marketing software is specifically designed to meet the needs of small businesses, freelancers, and influencers.
Key Features:
- Picture editing
- Scheduling, creation, and sharing of content
- Collaboration with other networks
- Result analysis dashboard
Pros:
- Helps in managing multiple pages simultaneously
- Allow customization of content
- Easily sharing and posting of content
- Monitor review as well as rating
Cons:
- Limited account profiles
- Unable to find fresh content
Pricing:
- The package comes with two team members and ten social media profiles. The price is $49 per month.
Kontentino
This social media marketing software is cloud-based. It offers excellent collaboration between agencies, social media teams, and their clients/colleagues.
Key Features:
- Scheduling and rescheduling of posts
- Campaign management
- Reporting/Analytics
- Content Management
- Activity Dashboard
Pros:
- Best software for scheduling
- Fast and user-friendly
- Continuous update with fast track
Cons:
- Manual resetting of the calendar
Pricing:
- The price starts at $49 per month.
Also Read: Best 10 Marketing Automation Tools
Which is the Best Social Media Marketing Software?
Since the market is full of various social media marketing software and tools, it’s challenging to select just one. All SM software tools come with unique features, so it depends on the user’s requirements as well as the business/agency size to determine which tool/software works best for them. It is purely subjective because what works for one company may not work for another business.
Before selecting social media marketing software and tools, it is essential to consider the business requirements, target audience, and technical infrastructure. However, since these tools are mostly expensive, you may not have that much room for trial and error. I highly recommend conducting thorough research before settling on one.
